NO PURCHASE NECESSARY TO WIN. Purchase and non-purchase entries have an equal chance of winning. Void where prohibited or restricted by law or regulation. Open only to legal U.S. residents living in CT, DE, MA, ME, NH, NJ, NY, PA, RI and VT, who are 14 years of age or older at the time of entry.

Any mass entries or entries generated by a script, macro or automated devices will be disqualified. No mechanically reproduced or photocopied mail-in entries allowed. LIMIT: One Online entry per person and/or per email address per day. There is no limit to the number of mail-in entries per day. If you enter Online or by mail, you will only be contacted if you are selected as a potential winner of a prize offered in this Sweepstakes. Odds of winning are the same for all methods of entry.

Promotion starts on Thursday, June 1, 2006 at 12:01 AM (EST) and ends on Tuesday, August 1, 2006 at 11:59 PM (EST) (the "Promotion Period"). No responsibility is assumed by Wise Foods, Inc., ("Sponsor") Modell’s II, Inc., or COHEN-FRIEDBERG ASSOCIATES LLC, for lost, late, misdirected, illegible, incomplete, stolen, inaccurate or postage-due entries, or for any computer, Online, telephone or technical malfunctions that may occur. Online entries will be declared made by the authorized account holder of the email address submitted at the time of entry. "Authorized account holder" is defined as the natural person who is assigned to an email address by an Internet Access provider, on-line service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. All entries become the property of the Sponsors and will not be returned to entrant.

PRIZES/ODDS: ONLY THE NUMBER OF PRIZES LISTED BELOW WILL BE AWARDED IN THIS PROMOTION:

Two (2) Grand Prizes: Signed Jose Reyes numbered lithograph
measuring 16” X 22” PLUS a 60 Second Shopping Spree* at Modell’s. Winner will conduct their own Shopping Spree at the Modell’s retail store nearest the winner’s home address. Winner may select any merchandise that is in stock. The Shopping Spree must take place all at one time and on the same visit. No special orders allowed. All Gift Cards are excluded from the Shopping Spree. Prize does not include transportation. Sponsors to determine best time, date, and location for the Shopping Spree.

*The Approximate Retail Value (ARV) of the Shopping Spree not to exceed $1,000 and Jose Reyes lithograph $100 each. Total ARV $1,100.

Ten (10) First Prizes: Jose Reyes lithograph. Each piece will be numbered and signed by Jose Reyes. Each lithograph will measure 16” X 22”. Approximate Retail Value $100 each.

Thirty (30) Second Prizes: $25 Modell’s Gift Card. Redeemable at all Modell’s retail stores. Approximate Retail Value $25 each.

Fifty (50) Third Prizes: $20 Modell’s Gift Card. Redeemable at all Modell’s retail stores. Approximate Retail Value $20 each.

Total Approximate Retail Value of all prizes $4,950

The approximate odds of winning depend on the total number of valid entries received.

Prize Notes: All prize elements to be awarded will be selected by the Sponsors or its designated agent. Sponsors reserve the right to make substitutions of equal or greater value as necessary, due to circumstances beyond its control. Return of any prize/prize notification as undeliverable may result in the disqualification and selection of an alternate winner. No substitution or transfer of prize or cash equivalent is permitted except by Sponsors. Any and all warranties and/or guarantees on a prize (if any) are subject to the manufacturer’s terms thereof, and winners agree to look solely to such manufacturer for any warranty and/or guarantee Any portion of an awarded prize that remains unclaimed or expires will become void. All Jose Reyes lithographs will not include a certificate of authenticity.

NOTICES: Potential Grand Prize winner will have ten (10) days from receipt of notification to claim his/her prize by completing, signing and returning the Affidavit of Eligibility, Liability Release and, where lawful, Publicity Release forms and W-9 request for tax payer’s identification number. If a selected potential winner fails to comply with these Official Rules, cannot be located or reached, has provided an incorrect email or mailing address, is determined to be ineligible, declines or fails to claim the prize for any reason, or if the prize notification or prize is returned as undeliverable, such entrant will forfeit his or her opportunity to receive a prize and an alternate winner will be selected. Acceptance of a prize constitutes permission for Sponsors, and their respective advertising and promotion agencies and COHEN-FRIEDBERG ASSOCIATES (“Promotion Entities”) to use winner’s name, voice and likeness, along with his or her address (city and state) and the right to use and publish their entries, proper name, and any statements made or attributed to such winner (collectively, the "Attributes") in any and all media, unless prohibited by law. This will include but is not limited to media now known or hereafter devised, without notice, review or approval, in perpetuity and throughout the universe for advertising and promotional purposes in connection with the Sweepstakes without further compensation, and releases Promotion Entities from all claims arising out of the use of such Attributes.

DRAWING: A random drawing from all eligible entries received will be held on or about August 11, 2006. The Sweepstakes and the Sweepstakes drawing will be under the control of COHEN-FRIEDBERG ASSOCIATES, LLC (“Judges”), an independent judging organization whose decisions are final and legally binding as they pertain to this Sweepstakes. By participating, the participant agrees to abide by and be bound by these Official Rules. Prizes will be awarded only if participants comply with these Official Rules. Participant waives the right to assert as a cost of winning a prize, any and all costs of redemption or travel to redeem said prize, and any liability which might arise from redeeming, or seeking to redeem, or from use, misuse, acceptance or possession of said prize or from participation in prize-related activities. All applicable federal, state and local taxes on all prizes are the sole responsibility of prize winner. By accepting prize, the potential winner agrees to release the Sponsors, COHEN-FRIEDBERG ASSOCIATES, and their respective directors, officers and employees, affiliates, parent companies, subsidiaries, distributors, and agents, including but not limited to advertising and promotion agencies, from any and all liability of any kind arising from or in connection with any prize.

ELIGIBILITY: Participation open only to legal residents of CT, DE, MA, ME, NH, NJ, NY, PA, RI and VT, who are 14 years of age or older at the time of entry. The following are NOT eligible to participate or win prizes: Employees of Sponsors, COHEN-FRIEDBERG ASSOCIATES, and its respective affiliates and subsidiaries, its participating retail stores, its advertising and promotion agencies, and their respective employees, individuals engaged in the development, production or distribution of materials for this Sweepstakes; Persons who are immediate family of, dependents of (as defined by IRS regulations), or who live in the same household as any person in any of the above categories.

PRIVACY: By entering into the Sweepstakes, each entrant agrees to Sponsor's use of his or her personal information as described in each Sponsors Website's privacy policy and these Official Rules. In the event of any discrepancy between the privacy policy and these Official Rules, these Official Rules shall control and govern.

ONLINE GENERAL RULES & MISCELLANEOUS: Potential winner(s) may be required to provide the Judges with proof that the potential winner(s) is the authorized account holder of the email address associated with the potentially winning entry. Verification of prize claims and conduct of all drawings are under supervision of the Judges. Sponsors and COHEN-FRIEDBERG ASSOCIATES are not responsible for any problems or technical malfunction of any telephone network or lines, computer Online systems, servers, or providers, computer equipment, software, failure of any email or entry to be received or sent by Sponsors or COHEN-FRIEDBERG ASSOCIATES, on account of technical problems or traffic congestion on the Internet or at any website or by human error which may occur in the ability to enter a participant’s entry, or any combination thereof, or otherwise, including any injury or damage to entrant’s or any other person’s computer related to or resulting from participation or downloading any materials in the promotion. Persons found tampering with or abusing any aspect of this promotion, as solely determined by the judges, will be disqualified. If disqualified for any of the above abuses, Sponsors and COHEN-FRIEDBERG ASSOCIATES reserve the right to terminate entrant’s eligibility to participate in the Sweepstakes. CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSORS RESERVE THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. In the event any portion of Internet Sweepstakes is compromised by virus, bugs, non-authorized human intervention, fraud, technical failure or other causes beyond the control of the Sponsors or COHEN-FRIEDBERG ASSOCIATES which, in the sole opinion of COHEN-FRIEDBERG ASSOCIATES, corrupts, or impairs the administration, security, fairness, integrity or proper play of the Sweepstakes, Sponsors and COHEN-FRIEDBERG ASSOCIATES reserve the right in their sole discretion to cancel, modify, suspend or terminate the Internet portion of the Sweepstakes, but will continue with the free, mail-in means of entry portion.

TAXES: All taxes on prizes are the sole responsibility of the winner.

ENGLISH LANGUAGE: This Promotion is conducted in English (which will be given its everyday ordinary meaning) and any and all disputes will be resolved in the appropriate courts in the state of NEW YORK in the United States, exclusively, and subject to the laws of the state of NEW YORK. Should there be a conflict between the laws of the state of NEW YORK and any other laws, the conflict will be resolved in favor of the laws of the state of NEW YORK.

WINNERS’ LIST: To request a winners list, send a self-addressed stamped envelope by 8/11/06 to: Wise & Modell’s ‘Double Play” Sweepstakes, PO BOX 2312 Framingham, MA 01703-2312.

@2006 Wise Foods, Inc.
The wise logo and marks are registered trademarks of Wise Foods, Inc. all rights reserved.
Modell’s logo and marks are registered trademarks of Modell’s II, Inc. all rights reserved.