Official Rules

Contest entries accepted between March 15, 2004 and April 30, 2004. YOU HAVE NOT YET WON. NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS PROMOTION. PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. ODDS OF WINNING DEPEND ON THE NUMBER OF ELIGIBLE ENTRIES RECEIVED.

Eligibility:
Contest is open to residents of the United States of America (“U.S”), residing in the U.S., excluding Puerto Rico, Guam, and the U.S. Virgin Islands, who are at least 18 years of age at the time of entry. All entries submitted become property of the Sponsor, (Seventh Avenue, Inc., 1112 Seventh Avenue, Monroe, WI 53566), and will not be returned or acknowledged.

How to Enter:
THERE IS NO ENTRY FEE TO PARTICIPATE. There are two ways to enter the contest. Method #1: Visit www.SeventhAvenue.com/revive and provide all information requested including: 1) photograph of the room you would like redecorated. The photograph may be in color or black & white in a JPG or PDF format. All online entries must be received by 11:59 PM Eastern Time (ET) on 4/30/04. Method #2: Print your name, address, e-mail address (optional), and daytime and evening phone numbers on a sheet of paper, and attach a printed photograph of the room you would like redecorated. Print your name, address, e-mail address and phone number(s) on the back of the photo. Mail entry in a flat envelope, no larger than 9" x 12" to: Revive-A-Room, Seventh Avenue, P. O. BOX 8994, MADISON, WI 53794-7777. Mail-in entries must be postmarked to be received by 4/30/04. Photos mailed in may be no larger than 8” x 10” and may not be transparencies, slides or negatives. E-mailed photos must be uploaded in compliance with the contest requirements, in JPG or GIF format with picture file size not greater than 150K. Entries that contain photos that do not comply with the photo specifications stated herein will automatically be disqualified. Incomplete, illegible or mutilated entries will be automatically disqualified. No responsibility is assumed for lost, late, misdirected, damaged, altered, illegible or postage due mail/entries. Materials will not be returned or acknowledged. Limit: One entry per person.

Judging Process: There are 2 rounds to Revive-A-Room Contest.


In Round 1: All entries will be judged by COHEN-FRIEDBERG ASSOCIATES an independent Judging Agency whose decisions are final and binding as they pertain to this promotion. The judges will select the final 10 entries based on the following weighted Judging criteria: 40%) Ability to make over the room with Seventh Avenue product, 20%) Photogenic ability (able to capture the before and after in 1-2 photographs) 20%) Opportunity for dramatic change (Room is truly in need of a makeover) 10%) Suitability to makeover the room without construction or remodeling and 10%) Contestant must own the room or have owner’s authorization to conduct a makeover and willingness to have room be photographed for Advertising and Publicity purposes. The top 16 scoring Round 1 entries will advance to Round 2 of the contest. The top scoring Round 1 entrants will not be notified.

In Round 2:
The top 16 scoring Round 1 entries will be re-judged on the judging criteria stated above by a panel of judges from the Seventh Avenue Catalog and an Interior Decorator.


Prizes and their Approximate Retail Values (ARV):

Only the number of prizes listed below will be awarded in this promotion:

(1) Grand Prize:
Winner will receive a Seventh Avenue Catalog room makeover with an Interior Designer. The prize includes the following elements:
• John Fletcher, a well-known Interior Designer, will come to your home to meet you and view the room to be made over. John will work to understand your tastes and what you would like accomplished. John will then work at his office to create your Revive-A-Room plan, order appropriate elements from the Seventh Avenue Catalog and arrange for item delivery at your home. This prize does not include any construction or remodeling. Seventh Avenue Catalog will supply paint; but optional incidentals such as, but not limited to, wallpaper and hardware can be purchased and installed to a room at the winner's own expense. Revive-A-Room plans are final and shall not be altered by the winner.
• CONDITIONS: Winner must allow Seventh Avenue Catalog the opportunity to arrange to have photographs taken of the room “before” and “after” the Revive-A-Room activities. Once photographs have been taken of the “before”, the winner is obligated to remove all items not being used in the Revive-A-Room interior design plan from the room. By participating in the Revive-A-Room promotion the winner agrees to the publishing of the “before” and “after” photographs and related information/stories in the Seventh Avenue Catalog Holiday Book.
• Approximate Retail Value of the Grand Prize Package is $5,000.

(5) First Prizes: $500 Seventh Avenue Catalog Gift Certificate. Redeemable for up to $500 in
merchandise at Seventh Avenue Catalog. Certificate expires 6/30/05. Certificate may not
be used in conjunction with any other offers. Retail Value $500.

(10) Second Prizes: $100 Seventh Avenue Catalog Gift Certificate. Redeemable for up to $100 in merchandise from the Seventh Avenue Catalog. Certificate expires 6/30/05. Certificate may not be used in conjunction with any other offers. Retail Value $100.

(25) Third Prizes: George ForemanTM Double Knockout Grill.
Approximate Retail Value $75. Cook two different foods at once…or grill some of the burgers “well done” and some of them “medium rare”—all at the same time. Also, you can use each side by itself. It has a 128 sq. inch, nonstick cooking surface with top and bottom heating elements with 20-minute timer, and a hinged, split lid. Comes with two plastic drip trays and two heat-resistant plastic spatulas. 1400 watts. Approx. 17 1/2" l x 11" w x 5 3/4" h.

Winner Releases: The Grand Prize winner will be required to complete and return an Affidavit of Compliance/Eligibility and Liability/Publicity Release forms. Consent and Release, which must be signed, notarized and received, by Sponsor or its designated agent within ten (10) days of notification or an alternate winner will be determined. If this is the case, the entrant with the next highest score will be declared the alternate winner.
Acceptance of prize constitutes permission (except where prohibited by law) to use each winner’s name, hometown, photographic and artistic likeness, voice, prize won and contest “before” and “after” photographs for purposes of advertising, promotion and publicity without additional compensation. Submission of an entry grants the Sponsor and their agents the right to, copy, publish, use, edit, exhibit, distribute, merchandise, adapt and/or modify such entry in any way, in any and all media, without limitation and without any compensation to the entrant. Submission of an entry further constitutes the entrant's consent to irrevocably assign and transfer to Sponsor any and all rights, title and interest in the entry, including, without limitation, all copyrights. In addition, if declared the winner, winner must certify that the winning entry/photograph was original, taken by winner, & no other person or entity holds rights to entry (photo). Sponsor reserves the right to disqualify any contestant, including winner, if any contestant or winner does not have authorization to allow Sponsor to proceed with the Revive-A-Room plans. By entering this contest, entrants release and hold harmless Sponsor, the designated Interior Designer, COHEN-FRIEDBERG ASSOCIATES, LLC, and their parent companies, subsidiaries, affiliates, directors, officers, share- holders, employees, agents, and advertising and promotional agencies from any and all liability or any injuries, loss or damage of any kind arising from or in connection with this contest or the use/ misuse of any prize received. Entrants agree to abide by these official rules and the judges' decisions, which are final.
Employees (and their immediate families) of the Sponsor, the Interior Designer, COHEN-FRIEDBERG ASSOCIATES, and their affiliates, subsidiaries, retailers, advertisers, distributors, advertising and promotion agencies are not eligible to enter. All federal, state and local laws and regulations apply. Void where prohibited by law or regulation.
For a winners list (available after May 15, 2004), send a self-addressed, stamped envelope to be received by 5/30/04 to: Seventh Avenue Winners List, PO BOX 2001, Framingham, MA 01703-2001.

Sponsor of this promotion:
Seventh Avenue Catalog, 1112 Seventh Avenue, Monroe, WI 53566

Promotion Administration by:

Cohen-Friedberg Associates, 17 Lantern Road, Framingham, MA 01702